"GO: A Kidd's Guide to Graphic Design" by Chip Kidd


Kidd, Chip. (2013). GO: A Kidd’s Guide to Graphic Design. New York, NY: Workman Publishing Co. ISBN: 978-0-7611-7219-2

                This might be the most user-friendly book I’ve ever seen. The pages have a pleasant weight to them. The colors are very well utilized to emphasize a point without being overwhelming. The fonts are chosen for specific purposes and then explained in each font.

                It doesn’t go into an extreme amount of detail on any one aspect of graphic design, but it does a very good job of covering the bases for a young reader who is curious about the topic, or career field.  It could also be used for project research and has a great timeline for the development of graphic design that shows how it has evolved. There is a LOT of information in this book. Just the images of various levels of DPI (dots per inch) were enlightening to me.

                Looking at the MANY images in the book was really fun because I recognized quite a few of them! What I never realized before, however, was how much thought really went into each aspect of the image. The font choice and size, colors, DPI, shadow, etc. It was really interesting to read about the thought process behind these image choices and I think that’s a valuable thing for young readers to learn because it teaches them about how the reader/viewer draws inferences from images and text.

Buy this Book (until I hyperlinked this, I didn’t realize the book was actually titled “Go”)
More by Kidd (even his website is visually delightful)
Chip’s Ted Talk!

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